Small teams, big surface area: shipping product without a platoon
Notes from a decade of building products with tiny teams — what compounds, what doesn't, and why "founder-mode" beats "manager-mode" in the first two years.
I'm a hands-on engineer and product builder with 10+ years of experience shipping software across ERP, communications, e-commerce and fintech. I work with founders & teams to turn business ideas into products that ship — and scale.
A pragmatic engineer and founder with a decade of shipping software across ERP, communications, e-commerce, and fintech.
Currently building products that quietly do a lot of work — from ERP systems to communications platforms to consumer commerce.
Over the past decade I've built and shipped products across a wide surface area — from ERP platforms and communications SaaS to consumer commerce and messaging automation.
My approach: understand the problem deeply, build the smallest thing that solves it well, then iterate. I care about performance, clean interfaces, and code that the next engineer (often future‑me) will thank me for.
I've worked closely with founders and technical leaders across industries — engineering, strategy, and delivery, end to end.
Beyond building product, I've mentored engineers, written for the technical community, and been recognized for craft in the products I've delivered.
I believe good software is a team sport — the difference between a good product and a great one is often the people, not the tech stack.
Outside of work, you'll find me exploring how AI is reshaping how we build, reading about distributed systems, or tinkering with side projects that don't need to be businesses.
Designed and built the technical foundation for a multi-tenant SaaS unifying calls, messaging, and team workflows into one product.
An intelligent WhatsApp automation platform that converts free-form messages into structured business actions — orders, tickets, leads.
Architected and built a modular ERP covering inventory, accounting, HR, and operations — replacing legacy tools for mid-sized businesses.
Built the platform and operations tooling behind a premium fresh-food e-commerce brand — from storefront to delivery routing.
A bespoke storefront for a boutique bakery, custom-built for online orders and delivery in Kuwait.
A software agency delivering ERP, custom SaaS, and product engineering for growing businesses.
Cloud PBX + softphone stack powering the calls layer of the Qnect communications platform.
AI-powered flows that turn WhatsApp chats into orders, leads, and appointments for SMBs.
Backoffice tooling for order routing, dispatch, and delivery coordination across a fresh-food fleet.
A rotating slot for whatever I'm experimenting with — usually something at the intersection of AI and product.
Notes from a decade of building products with tiny teams — what compounds, what doesn't, and why "founder-mode" beats "manager-mode" in the first two years.
How I built WhatsIQ's automation engine to convert free-form conversations into structured business workflows — architecture, tradeoffs, and where LLMs actually help.
A tour of the stack behind Qnect — why we chose the "unfashionable" pieces, how they compose, and what I'd change if I started again tomorrow.
Product engineer experienced in taking ideas from zero to launch.
If you're planning a new project or exploring how to build one, get in touch to discuss your requirements in more detail.
Say helloFull-stack engineer building end-to-end with modern web technologies.
Using tools like Figma, I design pixel-perfect interfaces before writing any code.